Abstract
This purpose of this study was to explore online anti-brand communities as a form of social action. This paper provides an understanding of why online anti-brand communities form and how the Internet shapes the educative character of 21st Century social movements.
How to Cite:
Hollenbeck, C. R., (2005) “Online Anti-brand Communities as a New Form of Social Action in Adult Education”, Adult Education Research Conference 1(2005).
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