Abstract
A quantitative approach is used to examine the relationship between social network ties and farmers’ decisions regarding adoption of improved groundnut varieties. The main findings are that farmers: (a) used external sources (i.e., weak ties) to learn about new improved groundnut varieties; (b) engaged in individual farm trials to gain experience (learning by doing); and (c) use both external sources and close associates (i.e., strong-ties) within their social network to acquire technical information about improved varieties.
Keywords: social networks, technology adoption, groundnuts
How to Cite:
Thuo, M., Bell, A. & Bravo-Ureta, B., (2011) “Transforming Rural Agricultural Systems in Sub-Saharan Africa: What Role do Social Networks Play?”, Adult Education Research Conference 1(2011).
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