Abstract

The effect of consumer information about food irradiation and the source of the information was studied through a survey mailed to 400 residents each of Manhattan and Topeka, Kansas. Two-thirds of the surveys contained a brochure providing answers to frequently asked questions about irradiation, one-third did not. Half of the informational brochures were altered to suggest they were from industry, half from the government. The survey questioned consumer choice between irradiated and non-irradiated ground beef patties, with price differentials from 10 cents/lb to 40 cents/lb costlier for irradiated patties. A greater price differential resulted in less preference for irradiated beef patties. The informational brochure increased the choice of irradiated patties, with that from a "government source" rather than an "industry source" being more effective (57% compared to 51%).

Keywords: Cattlemen's Day, 2003, Kansas Agricultural Experiment Station contribution, no. 03-272-S, Report of progress (Kansas State University. Agricultural Experiment Station and Cooperative Extension Service), 908, Beef, Food irradiation, Consumer preference

How to Cite:

Fox, J. A., Boland, M. A. & Grady, W., (2003) “Effect of information and information source on consumer preference for food irradiation”, Kansas Agricultural Experiment Station Research Reports 1(1), 52-53. doi: https://doi.org/10.4148/2378-5977.1648