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About this Journal

The Journal of Applied Communications is a quarterly, refereed journal published by the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE). The Journal of Applied Communications focuses specifically on issues and topics relevant to agricultural and applied communication professionals and is peer-reviewed to ensure accuracy and quality.

Volume 109 • Issue 4 • 2025

research_only


A Qualitative Exploration of Stakeholder Perceptions and Evaluations of the “More to Meat” Campaign in Australia

  • D'arcy Ryder
  • Courtney Meyers
  • Laura Morgan Fischer
  • Erica Irlbeck
  • Courtney Gibson

Volume 109 • Issue 4 • 2025

An Investigation of Oregon and Texas Residents’ Information Seeking and Processing Behaviors During Extreme Weather Events

  • Cara Lawson
  • Whitney Stone
  • Laura Morgan Fischer

Volume 109 • Issue 4 • 2025

Constructing Careers: The Value of Undergraduate Research in Developing Agriculture Industry-Ready Students

  • Nicole Volk
  • Cara Lawson
  • Laura Morgan Fischer
  • Joy N. Rumble

Volume 109 • Issue 4 • 2025

The Shared Story: How Narratives Affect Consumers’ Sense of Community and Support for CSAs

  • Elizabeth C. Ray
  • Patrick Merle

Volume 109 • Issue 4 • 2025

The Effect of Perceived Risk on Consumer Attitudes Toward Upcycled Food: The Moderating Roles of Heuristic and Systematic Processing Factors

  • Lulu Mao
  • Peng Lu
  • Jennifer Waldeck
  • Keith Weber
  • Hualu Zhou

Volume 109 • Issue 4 • 2025

Milked Messages: Exploring Dairy Industry Narratives in U.S. News

  • Hannah Gustin
  • Laura Morgan Fischer
  • Coy Callison
  • Trent Seltzer
  • Mary Norman

Volume 109 • Issue 4 • 2025

Framing Agricultural Narratives: A Content Analysis of Topics and Trends on the U.S. Farm Report (2022-2024)

  • Joshue Lewis
  • Erica Irlbeck

Volume 109 • Issue 4 • 2025

Modeling Science Communicator Identity Through the Communication Theory of Identity: A Mixed-Methods Study of Virginia Tech Faculty

  • Bolanle Oyindamola Adebayo
  • Yaw Akowuah
  • Jean A Parrella
  • Hannah Sunderman
  • Carolyn J Kroehler
  • Patricia Raun

Volume 109 • Issue 4 • 2025

The Future of Farming: Californians’ Attitudes About AI in Agriculture

  • James Bingaman
  • Madalynn Tellesen

Volume 109 • Issue 4 • 2025

An Investigation into the Elements Influencing Cattle Producers' Preference for Specific Information Sources

  • Callie Hanson
  • Audrey E. H. King
  • Dwayne Cartmell
  • David L Lalman
  • Cassady Craddock

Volume 109 • Issue 4 • 2025

review


Mapping the Path to Functional Food Acceptance: A Framework Based on the Value-Attitude-Behavior Model and Theory of Planned Behavior

  • Peng Lu
  • Jean A Parrella
  • Holli Leggette

Volume 109 • Issue 4 • 2025

commentary


Editor Thank You to Reviewers for 109(4)

  • Holli Leggette
  • Shannon Norris Parish
  • Lauri Baker
  • Anissa Mattox

Volume 109 • Issue 4 • 2025

ace_conference_paper


Bring on The Brand: Orchestrating Extension's Brand Message Through Audience Tone and Feedback

  • Lauri Baker
  • Anissa Mattox
  • Sandra Anderson
  • Cheng-Xian Yang
  • Dorcas Sunday
  • Angela B. Lindsey
  • Troy Tarpley
  • Karlibeth Leitheiser
  • Caitlynne Youmans
  • Hannah S Carter
  • Jason Bolton

Volume 109 • Issue 4 • 2025

Tracking the Trend: A Content Analysis of Highly Pathogenic Avian Influenza Messaging on Social Media

  • Kayla A Braggs
  • Lauri M Baker
  • Cheng-Xian Yang
  • Troy Tarpley

Volume 109 • Issue 4 • 2025

Viral Headlines: An Analysis of Avian Influenza Risk Perceptions Based on News Headlines

  • Dorcas Sunday
  • Lauri Baker
  • Heather L Young

Volume 109 • Issue 4 • 2025

Engaging Water Experts: A Qualitative Exploration of Kansas Water Science Communication and Outreach

  • Rebecca Donaldson
  • Jacqueline Aenlle
  • Kenadee Hubbard

Volume 109 • Issue 4 • 2025