Abstract
This paper shows how two agencies, Cooperative Extension and Mississippi Educational Television Network, surveyed the prospective farm television audience in Mississippi and came up with a program format for "Farmweek."
How to Cite:
Johnson, B., (1978) “Research Shows What Farmers Prefer In 30-Minute Farm Show”, Journal of Applied Communications 61(3). doi: https://doi.org/10.4148/1051-0834.1907
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