Abstract
What's in it for me? What stake do I have in this? Sound like selfish, self-centered questions? Indeed they may be, but they are questions we must answer for our audiences as we communicate as scientists, educators, communications specialists.
How to Cite:
Swanson, H. B., (1975) “What's in It for Me? or Motivation and Communication”, Journal of Applied Communications 58(4). doi: https://doi.org/10.4148/1051-0834.1970
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