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Interpersonal Communications in the Adoption Process

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Abstract

The traditional United States model of Extension work has demonstrated the utility of the generalized diffusion/adoption process.

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Sivayoganathan, C. & Tedrick, W. E., (1986) “Interpersonal Communications in the Adoption Process”, Journal of Applied Communications 69(4). doi: https://doi.org/10.4148/1051-0834.1623

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Published on
1986-10-01