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Mass Media Gatekeepers for Colleges of Agriculture

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  • Mass Media Gatekeepers for Colleges of Agriculture

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    Mass Media Gatekeepers for Colleges of Agriculture

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Abstract

To reach the public, most news and information from colleges of agriculture must pass through an intermediary. This man in the middle is called a "mass media gatekeeper." He literally has the power to open or close the gate to any material he gets from colleges of agriculture.

How to Cite:

Hatch, J. C., (1971) “Mass Media Gatekeepers for Colleges of Agriculture”, Journal of Applied Communications 54(4). doi: https://doi.org/10.4148/1051-0834.2070

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Published on
1971-12-01