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Communication Strategy: Does the Two-Step Still Work?

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Abstract

Much of our work in cooperative extension deals with the transfer of information or technology to clientele. Therefore, it is extremely important that we use the most effective and efficient means possible in carrying out this task.

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Parent, F. D. & Lovejoy, S. B., (1987) “Communication Strategy: Does the Two-Step Still Work?”, Journal of Applied Communications 70(1). doi: https://doi.org/10.4148/1051-0834.1573

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Published on
1987-03-01