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The Side Benefits Make It Worthwhile

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"Over the river and through the woods, to grandmother's house we go..." A readership survey can be like a visit to grandma's.

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Drews, H. E., (1977) “The Side Benefits Make It Worthwhile”, Journal of Applied Communications 60(3). doi: https://doi.org/10.4148/1051-0834.1934

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Published on
1977-09-01