Abstract
When was the last time you listened to a good story? Remember the wonderful tales you heard while perched upon Grandmother's knee?
How to Cite:
Laurent, M. F. & Moody, L. E., (1983) “Once Upon a Time: Using Stories with Hard-to-Reach Audiences”, Journal of Applied Communications 66(3). doi: https://doi.org/10.4148/1051-0834.1721
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