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Consumerism Meets Agri-Business

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The wave of consumerism sweeping the country today appears pretty frightening to many of our farmers and ranchers. Frankly, they're scared of consumerism.

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Lessiter, F., (1970) “Consumerism Meets Agri-Business”, Journal of Applied Communications 53(4). doi: https://doi.org/10.4148/1051-0834.2110

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Published on
1970-12-01