Abstract
I suspect that AAACE members, like other professional groups, spend much of their time on improving skills and techniques and, as a result, tend to overlook some of the larger scale developments that are equally, if not more, important to their work.
How to Cite:
Ratchford, C. B., (1970) “Significant Trends Affecting Your Audiences”, Journal of Applied Communications 53(1). doi: https://doi.org/10.4148/1051-0834.2087
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