Abstract

Leaders in agricultural research institutions in many developing countries want to publish English-language annual reports. They have few editorial and financial resources. Few have ( 1) analyzed their reasons for reporting, (2) set priorities among audiences, or (3) considered a design that would serve the audience(s). This paper proposes three main audiences for such reports: heads of agencies that use agricultural research findings, agricultural scientists, and some persons interested in agricultural science (but not scientists). An audience-friendly approach is suggested for the design and preparation of annual reports that can be more useful than those written in the usual scientific-report form.

How to Cite:

Kern, K. R., (1992) “An Approach to Annual Reports By Agricultural Research Departments”, Journal of Applied Communications 76(1). doi: https://doi.org/10.4148/1051-0834.1469