Abstract
Purpose: To expand the diffusion-adoption model to include the educational aspects of adoption and to refine thinking in terms of the channels used by adopters who seek information.
How to Cite:
Jefferson, D. H., Lynn, H. C. & Shaner, J. G., (1992) “Examining New Directions In Media And Channel Seleclion In The Adopllon Process”, Journal of Applied Communications 76(2). doi: https://doi.org/10.4148/1051-0834.1472
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