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Modeling Preference for Agricultural College Publications: A Readership Study of Missouri's Focus21

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Abstract

Audience studies are some of the most common and useful types of evaluation research in applied communications today.

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Tucker, M., Wood_Turley, S. & Truong, L., (1997) “Modeling Preference for Agricultural College Publications: A Readership Study of Missouri's Focus21”, Journal of Applied Communications 81(4). doi: https://doi.org/10.4148/1051-0834.1437

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Published on
1997-12-01