Abstract
The purpose of this study was to examine the content and structural features of a World Wide Web homepage with the explicit goal of making recommendations for how a homepage should be designed.
How to Cite:
Kelleher, T., Henley, M., Gennarelli, D. & Hon, L., (1997) “Communication on the World Wide Web: Designing an Effective Homepage”, Journal of Applied Communications 81(2). doi: https://doi.org/10.4148/1051-0834.1426
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