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Disseminating News Releases by Clip Sheets: Sometimes the Old Ways Still Work

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  • Disseminating News Releases by Clip Sheets: Sometimes the Old Ways Still Work

    research_only

    Disseminating News Releases by Clip Sheets: Sometimes the Old Ways Still Work

    Author

Abstract

In an era of electronic information delivery, this article examines the effectiveness of a low cost clip sheet produced since 1920 as a way of providing Missouri-based media news and feature stories about the University of Missouri College of Agriculture, Food and Natural Resources.

How to Cite:

Thomas, R. E., (1996) “Disseminating News Releases by Clip Sheets: Sometimes the Old Ways Still Work”, Journal of Applied Communications 80(1). doi: https://doi.org/10.4148/1051-0834.1353

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Published on
1996-03-01