Articles

1451 results

Tracking the Trend: A Content Analysis of Highly Pathogenic Avian Influenza Messaging on Social Media

  • Kayla A Braggs
  • Lauri M Baker
  • Cheng-Xian Yang
  • Troy Tarpley

Volume 109 • Issue 4 • 2025

Milked Messages: Exploring Dairy Industry Narratives in U.S. News

  • Hannah Gustin
  • Laura Morgan Fischer
  • Coy Callison
  • Trent Seltzer
  • Mary Norman

Volume 109 • Issue 4 • 2025

Editor Thank You to Reviewers for 109(4)

  • Holli Leggette
  • Shannon Norris Parish
  • Lauri Baker
  • Anissa Mattox

Volume 109 • Issue 4 • 2025

Engaging Water Experts: A Qualitative Exploration of Kansas Water Science Communication and Outreach

  • Rebecca Donaldson
  • Jacqueline Aenlle
  • Kenadee Hubbard

Volume 109 • Issue 4 • 2025

Viral Headlines: An Analysis of Avian Influenza Risk Perceptions Based on News Headlines

  • Dorcas Sunday
  • Lauri Baker
  • Heather L Young

Volume 109 • Issue 4 • 2025

Bring on The Brand: Orchestrating Extension's Brand Message Through Audience Tone and Feedback

  • Lauri Baker
  • Anissa Mattox
  • Sandra Anderson
  • Cheng-Xian Yang
  • Dorcas Sunday
  • Angela B. Lindsey
  • Troy Tarpley
  • Karlibeth Leitheiser
  • Caitlynne Youmans
  • Hannah S Carter
  • Jason Bolton

Volume 109 • Issue 4 • 2025

The Effect of Perceived Risk on Consumer Attitudes Toward Upcycled Food: The Moderating Roles of Heuristic and Systematic Processing Factors

  • Lulu Mao
  • Peng Lu
  • Jennifer Waldeck
  • Keith Weber
  • Hualu Zhou

Volume 109 • Issue 4 • 2025

Mapping the Path to Functional Food Acceptance: A Framework Based on the Value-Attitude-Behavior Model and Theory of Planned Behavior

  • Peng Lu
  • Jean A Parrella
  • Holli Leggette

Volume 109 • Issue 4 • 2025

Modeling Science Communicator Identity Through the Communication Theory of Identity: A Mixed-Methods Study of Virginia Tech Faculty

  • Bolanle Oyindamola Adebayo
  • Yaw Akowuah
  • Jean A Parrella
  • Hannah Sunderman
  • Carolyn J Kroehler
  • Patricia Raun

Volume 109 • Issue 4 • 2025

An Investigation into the Elements Influencing Cattle Producers' Preference for Specific Information Sources

  • Callie Hanson
  • Audrey E. H. King
  • Dwayne Cartmell
  • David L Lalman
  • Cassady Craddock

Volume 109 • Issue 4 • 2025

Constructing Careers: The Value of Undergraduate Research in Developing Agriculture Industry-Ready Students

  • Nicole Volk
  • Cara Lawson
  • Laura Morgan Fischer
  • Joy N. Rumble

Volume 109 • Issue 4 • 2025

The Future of Farming: Californians’ Attitudes About AI in Agriculture

  • James Bingaman
  • Madalynn Tellesen

Volume 109 • Issue 4 • 2025

An Investigation of Oregon and Texas Residents’ Information Seeking and Processing Behaviors During Extreme Weather Events

  • Cara Lawson
  • Whitney Stone
  • Laura Morgan Fischer

Volume 109 • Issue 4 • 2025

The Shared Story: How Narratives Affect Consumers’ Sense of Community and Support for CSAs

  • Elizabeth C. Ray
  • Patrick Merle

Volume 109 • Issue 4 • 2025

A Qualitative Exploration of Stakeholder Perceptions and Evaluations of the “More to Meat” Campaign in Australia

  • D'arcy Ryder
  • Courtney Meyers
  • Laura Morgan Fischer
  • Erica Irlbeck
  • Courtney Gibson

Volume 109 • Issue 4 • 2025

Framing Agricultural Narratives: A Content Analysis of Topics and Trends on the U.S. Farm Report (2022-2024)

  • Joshue Lewis
  • Erica Irlbeck

Volume 109 • Issue 4 • 2025

Editor Thank You to Reviewers for 109(3)

  • Holli Leggette
  • Shannon Norris Parish
  • Lauri Baker
  • Anissa Mattox

Volume 109 • Issue 3 • 2025

Industry is Talking: A Delphi Study Exploring Oregon State University's Agricultural and Natural Resources Communication Programming

  • Whitney Stone
  • Lauren Chase
  • Taylor Foerster

Volume 109 • Issue 3 • 2025

Extension Educators’ Use of Social Media for Promoting Extension-related Activities

  • Enoch Teye Kwao Ametepey
  • Jeff Miller
  • Casandra Cox
  • George Wardlow

Volume 109 • Issue 3 • 2025

Exploring the Use of Infographics to Alter Consumer Opinions and Perceptions of Sustainability within the U.S. Beef Industry

  • Gabriella F. Johnson
  • David S Martin
  • Jason T. Sawyer
  • Don Mulvaney

Volume 109 • Issue 3 • 2025

When Machines Speak Science: Testing Consumers’ Perceptions of AI-Generated Communication Messages

  • Alexa J. Lamm
  • Kevan W. Lamm
  • Allison R Byrd
  • Masoud Yazdanpanah
  • Nicholas K. Gabler
  • Anna K. Johnson
  • Catherine Sanders
  • Fallys Masambuka-Kanchewa
  • Michael S. Retallick

Volume 109 • Issue 3 • 2025

An Assessment of College Students’ Use of Social Media for Agriculture-related Information Seeking

  • Enoch Teye Kwao Ametepey
  • Casandra K Cox Dr.
  • Kobina Danful Fanyinkah
  • Grace Vehige

Volume 109 • Issue 3 • 2025

Sorting Out the Details: A Q method Study Investigating Wheat Industry Professionals’ Soil Health Management Practices, Information Needs, and Communication Preferences

  • Maureen Victoria
  • Jean A Parrella
  • Holli Leggette
  • Morgan Orem
  • Jamie Foster
  • Haly Neely
  • Clark Neely

Volume 109 • Issue 3 • 2025

Editor Thank You to Reviewers for 109(2)

  • Holli Leggette
  • Shannon Norris Parish
  • Lauri Baker
  • Anissa Mattox

Volume 109 • Issue 2 • 2025

Factors Influencing Vegetable Consumption Among Floridians: An Exploratory Study

  • Pablo Lamino
  • Rafael Landaverde
  • Jean A Parrella
  • Amy Boren-Alpizar
  • John M. Diaz

Volume 109 • Issue 2 • 2025