Volume 62 • Issue 4 • 1979

review

Using Mass Communication Theory; Cognitive Switching: A Behavioral Trace of Human Information Processing for Television Newscasts; Attitudes of Scientists and Journalists Toward Media Coverage of Science News

Larry Meiller
William Tedrick

1979-12-01 Volume 62 • Issue 4 • 1979

article

Reporting and Selling the Agricultural Research Story

Mason E. Miller

1979-12-01 Volume 62 • Issue 4 • 1979

How We See Science Communication Process and Problems

Richard L. Lee

1979-12-01 Volume 62 • Issue 4 • 1979

It Takes Merchandising To Tell the Science Story

Robert E. Enlow

1979-12-01 Volume 62 • Issue 4 • 1979

Dealing with the Media

Jarvis Miller

1979-12-01 Volume 62 • Issue 4 • 1979

Research on Science Communication: What is Known and What Needs To Be Known

James E. Grunig

1979-12-01 Volume 62 • Issue 4 • 1979

introduction

Table of contents, editorial board, and other front matter

Jim Shaner
Don Esslinger

1979-12-01 Volume 62 • Issue 4 • 1979

research_brief

How the Cooperative Extension Service Uses Television

Carole S. Fromer

1979-12-01 Volume 62 • Issue 4 • 1979

An Alternative Method of Reporting Research: Evaluation by Editors and Reporters

Gerald W. McGee

1979-12-01 Volume 62 • Issue 4 • 1979

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