Volume 88 • Issue 4 • 2004

research_only

Counting Room Voices in the Farm Publisher-Reader-Advertiser Triad

  • Stephen A. Banning
  • James F. Evans

Volume 88 • Issue 4 • 2004

Reaching Florida Urban Opinion Leaders: Uncovering Preferred Communication Channels

  • Amanda Ruth
  • Lisa Lundy

Volume 88 • Issue 4 • 2004

development

Demystifying the Puzzle of Applied Communications Research

  • Mark Tucker
  • Stan Ernst
  • Coreen E. Henry

Volume 88 • Issue 4 • 2004