Volume 100 • Issue 2 • 2016
research_only
Branding the Berries: Consumers’ Strawberry Purchasing Intent and their Attitude toward Florida Strawberries
- Taylor K. Ruth
- Joy N. Rumble
Volume 100 • Issue 2 • 2016
Opening the Doors to Agriculture: The Effect of Transparent Communication on Attitude
- Joy N. Rumble
- Tracy Irani
Volume 100 • Issue 2 • 2016
A Content and Visual Analysis of Promotional Pieces Used in a Communication Campaign for the Arkansas [Commodity] Promotion Board
- Amy Hughes
- Tara L Johnson
- Leslie D. Edgar
- Jefferson D. Miller
- Casandra Cox
Volume 100 • Issue 2 • 2016
The Role of Dissonance and Schema: An Exploration of Florida Public Perception after the DWH Oil Spill
- Laura M. Gorham
- Joy N. Rumble
- Kacie L. Pounds
- Angie B. Lindsey
- Tracy Irani
Volume 100 • Issue 2 • 2016
Teaching Convergence in 21st Century Undergraduate Agricultural Communication: A Pilot Study of Backpack Multimedia Kits in a Blended, Project-Based Learning Course
- Jamie Loizzo
- Abigail Borron
- Amanda Gee
- Peggy A. Ertmer
Volume 100 • Issue 2 • 2016
Student Expectations and Reflections of a Study Away Course Experience to Washington, D.C.
- Courtney Meyers
- Shannon Arnold
Volume 100 • Issue 2 • 2016
Managing Extension’s Internal Brand: Employees’ Perceptions of the Functions and Descriptors of Extension
- Quisto Settle
- Lauri M. Baker
- Scott Stebner
Volume 100 • Issue 2 • 2016
Reaching Millennials: Implications for Advertisers of Competitive Sporting Events that Use Animals
- Jackie Hill
- Mallory Mobly
- Billy R. McKim
Volume 100 • Issue 2 • 2016
review
A Review of Spreadable Media: Creating Value and Meaning in a Networked Culture
- Laura M. Gorham
Volume 100 • Issue 2 • 2016
introduction
Editorial board, information for authors, and other front matter
- Jason D. Ellis
Volume 100 • Issue 2 • 2016